Using cutting-edge cinema robotics, the OMS video team showcased the La Sportiva shoe in an innovative and dynamic production. Utilizing their preferred RED camera, the team executed intricate technical moves that highlighted the shoe’s unique features, including the advanced BOA Fit System.

This project builds on a long-standing collaboration between OMS and BOA, with this particular shoe providing an exciting opportunity to push creative boundaries. The concept evolved through meticulous planning and creative synergy, culminating in a video that artfully blends bold contrasts, inventive lighting, and seamless editing.

The team skillfully leveraged the robotics system to choreograph captivating movements, rotating the shoe around the camera and vice versa. This innovative approach created a modern, high-end aesthetic, with the final edit removing any visible mechanisms to focus solely on the shoe’s sleek design and functionality. The result is a striking visual narrative that perfectly balances technical precision and creative artistry.