Unlock Spooky Season Sales: Engage Gen Z with Halloween Photography

In 2023, a staggering 91% of Gen Zers aged 12 to 22 expressed their enthusiasm for Halloween, making it one of the most celebrated occasions among young consumers. Within this group, nearly 70% indicated plans to spend money on costumes, decorations, and festivities, with over half (58%) actively preparing to purchase Halloween-related items.

But this spending isn’t just on a few treats; the average Gen Z consumer between 13 and 39 years old shelled out approximately $246 on Halloween decor, costumes, and candy. **

**Source: Ad Age

This seasonal surge in spending represents an opportunity for brands looking to connect with a highly engaged audience. By understanding where your brand fits into the Halloween conversation, you can tap into this excitement and drive engagement with the right content. 

Partner with OMS Photography to create spine-chilling, eye-catching visuals that not only capture the essence of Halloween but also resonate with this eager demographic. 

Ensure your brand stands out during one of the most thrilling chilling times of the year. Check out some of OMS’s spooky snaps here: